If medical students like Jonathan Pak represent the future of medicine, the pharmaceutical industry's multi-billion dollar marketing machine may be in trouble.
Pak is saying "no" to all the goodies drug companies lavish on the medical profession, beginning in med school.
The third-year Temple University student refuses free lunches at his Philadelphia hospital. He won't accept free textbooks or stethoscopes, or even pens advertising brand-name drugs. The pen Pak uses says "PharmFREE."
Full Article by Jim Ritter
# posted by madthumbs @ 11:38 AM
